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  • Writer's pictureallthingstaj

EP12: Show Up For Yourself with Yolanda White, DAYO ~ a self-love movement



With March being Women's Month, I've spent a lot of time the past couple of weeks engaging with other midlife women sharing our stories of the pursuit of fulfillment in our respective lives. Today I introduce you to Yolanda White, an executive leader that has managed iconic brands in the cosmetic, automotive, food and beverage industries and now revolutionizing women’s leisure fashion as CEO of her own loungewear brand, DAYO.


Yolanda's transition into her entrepreneurial endeavor is backed with over 17 years of marketing leadership experience at The Coca-Cola Company. She prides herself in being a cutting-edge business leader and an inspirational force for all things related to uplifting women.


With only being on the scene for 2 years, many fashion and lifestyle publications, including Essence, People, Madame Noir, Rolling Out and others have featured Yolanda's empowering brand DAYO for its style, commitment to self-love and the face of the brand, Chilli of TLC. This force to be reckoned with is steadfast in her vision of disrupting the loungewear and pajama industry in bringing women an elevated style and functionality, so they can "show up for themselves" and feel their best. Join this self-love movement, volume up and enjoy the journey of Yolanda White.


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For more information on our inspiring guest, you can find Yolanda and DAYO here:



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